Protein, reinvented.
Power Pretzels was born in Los Angeles from a simple idea: make a pretzel that delivers real protein without sacrificing taste.
Lane and Mason connected through running and saw a need for a new way to snack. They both loved pretzel sticks, but weren’t satisfied with the nutrition of anything on the shelf. After getting tired of protein bars and shakes, founder Lane Dillon set out to create a snack that was fun to eat, fit into a busy lifestyle, and actually helped hit daily protein goals. Thousands of recipe tests and plenty of taste testers later, Power Pretzels emerged — a bold, high-protein pretzel designed to fuel your day.
How the Power Pretzel was made
The formulation
We asked ourselves: how can we take a basic pretzel and add the power of protein while keeping the classic pretzel taste? That kicked off a long series of recipes across different proteins and flour combinations, until we landed on something we loved.
Trial batch
Once we found a recipe we liked, we took it to customers for feedback. The main request back was “where do I buy more?!” From there we knew we had a winner, and it was time for a full scale production run.
Product launch
We launched our salted pretzels in June and instantly got great feedback. From there we added Honey Mustard and Cinnamon to the line. More flavors to come.
What's next
Two new flavors are in taste testing, a family-size bag is in the works, and we are opening our wholesale program to independent grocers and gyms across California.
Seven ingredients, zero shortcuts
Real food first
If we can't pronounce it, it doesn't go in the bag. Seven ingredients, and that's the whole list.
Plant protein, always
Pea protein means no dairy and no bloat — a snack that works for far more people.
Made in California
Baked in small runs near our Venice home base, so every batch gets tasted before it ships.
To fuel busy, active lives with snacks that deliver real results, real flavor, and lasting energy — wherever your day takes you.
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